Krumma Jonsdottir

Founder

With more than 30 years of experience in international hospitality management, training and mentoring, Krumma excels as a leader and coach, dedicated to improving team dynamics, performance, organisational well-being and individual growth. Originally from Iceland and based in Paris, she has worked extensively across Europe and the United States.

Krumma's approach seamlessly integrates positive psychology into her personal and professional life. Her innate optimism, exceptional problem-solving skills and signature strengths (love of learning, fairness and zest) all contribute to her effectiveness.

As a coach, Krumma adapts her method to each client's unique needs. She has the academic knowledge, experience and tools to foster self-awareness, uncover each person's purpose, values and strengths, and help individuals thrive both personally and professionally.

Krumma's clients are varied, from graduate students to CEOs. She is currently involved in a major project linking higher education and organisations. The "Thrive to Perform & Perform to Thrive" mental health programme focuses on developing emotional intelligence, resilience and psychological capital, leading to immediate improvements in well-being and performance.

Academically, Krumma has just begun her doctorate in leadership and strategic management. She also holds a master's degree in positive psychology and coaching psychology, complemented by a bachelor's degree in hospitality management. She has also earned various professional certifications, including Extended DiSC, Mindfulness Educator, PQ Positive Intelligence, Life Coaching and Cognitive Behavioural Practitioner. Krumma is an EMCC (European Mentoring and Coaching Council) accredited practitioner and a global EMCC research volunteer.