Lead at your full capacity. Without sacrifice.
A bespoke engagement with Krumma Jonsdottir and her PRAESTA France partners. For executives who refuse to choose between performance and well-being.
Krumma + PRAESTA France
One trusted point of contact. The depth of a bespoke engagement. The breadth of a leading European network.
Krumma Jonsdottir
Krumma leads engagements personally when the fit calls for her specific expertise. With fifteen years of international experience as Performance Strategist and EMCC-accredited Executive Coach, she also curates a network of senior Praesta partners for clients whose context calls for complementary depth.
- Author of Storm Driven Growth (4-volume series) and Psychosocial Power
- Founder of Positive Performances and CoLead
- MSc Applied Positive Psychology and Coaching Psychology (MAPPCP)
- PhD candidate, Strategic Management and Leadership
PRAESTA France
Through the partnership with PRAESTA France, the leading European executive coaching consortium since 1994, you also access a curated network of senior coaches when relevant.
- 8,000 leaders supported since 1994
- 800 companies, present across 10 countries
- Listed in Capital Humain, Leadership & Management Guide 2025
- Specialisations: Corporate, Public, Board level
Evidence-based well-being, premium executive coaching, and a year-round thinking partner — combined for the first time in a single engagement.
For leaders who refuse to choose.
Between excellence and well-being. Between strategic depth and personal sustainability.
C-suite & Executive Committee
Navigating board-level decisions and organisational transformation.
Founders & Senior Leaders
Sustaining performance through scale-up phases or high-stakes transitions.
Organisations investing in top talent
Equipping leaders for the next chapter without burning them out.
Most leaders come to us at a point where:
- Decisions carry strategic weight, and personal cost.
- Demands have outpaced their current bandwidth.
- They need a confidential space to think clearly, without performance pressure.
- They are determined to deliver, without burning out.
What you get, without exception.
- One-to-one sessions with Krumma, or one of her PRAESTA France partners when relevant
- Initial assessment inspired by leading frameworks in positive psychology and well-being
- Confidential sparring partner availability between sessions
- Bespoke action framework, never a one-size methodology
- In-person and virtual formats
- Optional 360° feedback with key stakeholders
- Mid-engagement and end-of-engagement reviews with measurable outcomes
- Strict confidentiality, aligned with EMCC ethical standards
Choose the engagement that matches your horizon.
Three one-to-one engagements and one group format. One uncompromising standard of practice.
For a specific transition, role expansion, or focused leadership challenge.
- Unlimited 1:1 coaching sessions
- Initial assessment, inspired by evidence-based frameworks
- Mid-engagement review
- Confidential availability between sessions
- In-person and virtual formats
For deep leadership transformation across a full strategic cycle.
- Everything in Foundation
- Stakeholder 360° feedback
- Quarterly progress reviews
- Optional second perspective from a PRAESTA France partner
- Bespoke leadership development roadmap
For founders, CEOs, and C-suite executives who want a year-long thinking partner.
- Everything in Momentum
- Always-on sparring partner availability
- Longitudinal observatory of well-being, performance, and burnout signals
- Annual outcomes review with key stakeholders
- Priority scheduling and travel-flexible sessions
For management teams or peer cohorts strengthening leadership through structured group reflection.
- Facilitated group sessions, every two to four weeks
- Confidential peer reflection on real leadership challenges
- Maximum six leaders per cohort, same company or cross-organisational
- Inspired by evidence-based supervision frameworks
- End-of-engagement review with measurable outcomes
All engagements net of VAT · 14-day right of withdrawal
Evidence-based. Outcomes-focused.
Each engagement is grounded in fifteen years of practice and inspired by leading frameworks in positive psychology (Seligman), psychosocial competencies (World Health Organization), and research on burnout and engagement (Demerouti and colleagues). We do not apply a single methodology. We co-construct your path.
Assess
Define the starting point, individually and collectively, with evidence-based diagnostics.
Practice
Sessions create momentum and unlock new ways of leading. Iterative, applied, confidential.
Measure
Reviews track measurable progress against what matters to you and your stakeholders.
Your first 30 days.
Discovery call
30 minutes, no commitment, to explore fit.
Design
Engagement scope agreed and initial assessment completed.
First session
Typically within 10 working days of agreement.
Cadence
Ongoing rhythm agreed with you, not imposed on you.
In their own words.
Over two years. A thoughtful, impactful, and results-oriented coach.
I have been working with Krumma for over two years. Throughout our collaboration, she has consistently demonstrated a structured yet highly holistic coaching approach, considering not only professional challenges and goals but also personal circumstances, including family and overall life situation.
Our work together has covered the preparation and debriefing of key meetings, refining my development plan, bringing clarity to my leadership intent and personal purpose, and addressing complex challenges in a reflective manner.
Through multiple leadership changes and new roles, Krumma has brought fresh perspectives, relevant impulses, and practical ideas, particularly in analysing stakeholders, behavioural patterns, and interactions. She has strengthened my observational skills, increased my self-awareness, and importantly, follows through on execution, ensuring development is not only discussed but consistently implemented.
She has played various roles throughout my coaching journey: coach, mentor, and over time, trusted confidant. I highly value the collaboration and can strongly recommend Krumma as a thoughtful, impactful, and results-oriented coach.
Through her skill and her ability to ask the right questions, Krumma helped me step back from my career and develop new leadership capabilities. I built greater self-confidence, sharpened my communication, and strengthened my influence as a leader.
Krumma adapted her approach to the unique challenges we face. Our leaders gained essential coaching skills, and the impact on team performance and cohesion has been significant.
Krumma captivated our audience with powerful statistics, concrete examples, and practical solutions for promoting mental health at work. The tools she shared were extremely valuable, and we put them into practice immediately.
By bringing together advances in neuroscience and today's economic and social realities, the program guides our learners toward a lasting sense of fulfilment, far from the fleeting pleasures of consumerism.
Before we begin.
How confidential is the engagement?
All conversations are strictly confidential. Krumma and her PRAESTA France partners adhere to the EMCC Global Code of Ethics. Nothing leaves the room, including with the sponsoring organisation, unless you explicitly agree otherwise.
Who from PRAESTA France will I work with?
Krumma remains your primary coach throughout. When relevant, for industry-specific context, second perspective, or geographic reach, she introduces a PRAESTA France partner. You always have a say in this choice.
How is progress measured?
Through the initial assessment as a baseline, mid- and end-of-engagement reviews against the goals defined together, and, where applicable, stakeholder 360° feedback.
Can we adjust the cadence?
Yes. Sessions are unlimited within your tier, and the cadence is set with you, not for you.
Is this engagement billable as professional development?
In most cases, yes. We provide all administrative documentation required by your finance and HR teams, and can structure the engagement to align with your organisation's billing cycle.
What happens after the engagement ends?
An end-of-engagement review captures outcomes against the original goals. You can renew on any tier, transition to a lighter format, or remain in touch through the CoLead platform or future masterclasses.
More from Positive Performances.
Thrive to Perform
Bespoke corporate program for psychosocial competencies and sustainable performance, at scale.
Discover →Masterclass
Ninety minutes to shift your team's paradigm on leadership and well-being.
Discover →CoLead Platform
EdTech SaaS combining AI-assisted learning paths and well-being measurement.
Discover →The books
Storm Driven Growth and Psychosocial Power, free first chapter on request.
Discover →Ready to lead at your full capacity?
A first 30-minute conversation, no commitment, to explore whether this engagement is the right fit.
