Succeeding without losing your life

#success≠sacrifice


ONE SINGLE AMBITION  ·  TWO APPROACHES  ·  FOR TWO WORLDS  ·  EDUCATION & CORPORATE

The 21 Psychosocial Skills (WHO Source)

Krumma Jónsdóttir, Executive Coach and Author at Positive Performances
Krumma Jónsdóttir · Performance Strategist · EMCC Executive Coach · Amazon Top 100 Author

Thriving minds.
Exceptional professionals.

Helping leaders, teams and organisations thrive through evidence-based coaching, leadership development and positive psychology.

Work with Krumma or her Praesta France partners
Co Lead BY Positive Performances
EdTech Platform · SaaS · Education & Corporate

With Co Lead , you no longer have to choose!
Performance AND wellbeing. Together.

  • Impact measurement: wellbeing, performance, burnout and psychosocial skills
  • AI-assisted learning journeys for education and corporate environments
  • The 21 essential psychosocial skills
  • Individual and management dashboards
Discover CoLead →
One ambition. Two approaches.

Choose your path to performance

01
Premium · Bespoke · Individual & Corporate

Coaching &
Krumma and her PRAESTA France partners

For leaders and organisations seeking exceptional performance without compromising wellbeing. Built on positive psychology and more than 15 years of international experience.

  • Executive coaching & leadership development
  • Thrive to Perform™ — bespoke corporate programmes
  • Masterclasses, conferences & keynote speaking
  • Wellbeing Observatory (PERMAH · Psychosocial Skills · OLBI)
  • HR consultancy & psychosocial risk prevention
Work with Krumma
02
SaaS · EdTech · Education & Corporate

The
Co Lead Platform

For universities, higher education institutions and organisations looking to develop psychosocial skills at scale — with impact measurement and AI-powered support.

  • Development of the 21 essential psychosocial skills
  • AI-assisted learning journeys for education and corporate environments
  • Real-time HR and learning analytics dashboards
  • Rapid deployment with no IT infrastructure required
  • Pilot programmes currently underway — limited availability
Request a Demo →
One ambition. Two approaches.

The challenge demands it

73% of teachers experience
chronic stress
66% of students have considered
dropping out
40% of managers are experiencing
silent burnout
€50–100k average cost of replacing
a manager

These figures reflect a reality many leaders recognise, even if they do not always know how to address it.

The manager approaching burnout rarely says so. The student at risk of dropping out rarely raises the alarm. By the time indicators begin to shift — turnover, absenteeism, disengagement — the human and financial costs are already being felt.

There is another way.

For more than 15 years, we have supported leaders, HR professionals and institutions through leadership development, education, coaching and workplace wellbeing initiatives. The organisations that sustain high performance over time are those that invest in their people before circumstances force them to. Through evidence-based approaches, practical and measurable tools, and support designed to create lasting impact long after we leave.

The initial conversation lasts just 30 minutes. Often, that is all it takes to identify what can change — and how.

Initial Consultation — 30 Minutes → No obligation · Response within 24 hours

They place their Trust on Us

Storm Driven Growth
⭐ Amazon Top 100 · Four-Volume Series
Storm Driven Growth · Vol. 1
Storm Driven Growth
Where Emotional Intelligence Meets Resilience
📖 Download the first chapter free

Storm Driven Growth

The foundational method: how adversity, when approached intentionally, becomes the most powerful catalyst for personal and professional growth.

For: Everyone Executives Leaders Coaches
Get Chapter One Free →
Psychosocial Power
🎓 Practitioner Guide · Psychosocial Skills & Leadership
Psychosocial Power
Psychosocial Power
From Science to Everyday Practice
📖 Download the first chapter free

Psychosocial Power

Equips educators, leaders, coaches and professionals with evidence-based insights and practical tools to protect mental health, strengthen resilience and cultivate wellbeing — first for themselves, then for the people they influence in classrooms, teams and organisations.

For: Leaders Facilitators Educators Coaches
Get Chapter One Free →

They share their experience

COACHING

  • "I had the privilege of working with Krumma Jonsdottir as an executive coach, and it was an extremely rewarding experience for me...

    Thanks to her expertise and her ability to ask the right questions, she helped me take a step back and reflect on my career, and develop new leadership skills. Under her guidance, I was able to clarify my professional goals, identify the obstacles holding me back, and devise effective strategies to overcome them. Thanks to Krumma, I have managed to boost my self-confidence, improve my communication skills and strengthen my influence as a leader. I highly recommend Krumma Jonsdottir’s executive coaching services to anyone wishing to reach new heights in their career.

David, Sales Director, Great Britain

LEADER-COACH TRAINING

  • "I am extremely pleased with the results achieved. The training course was designed to meet the specific needs of our industry,

    and Krumma was able to adapt her approach to address the unique challenges we face. Thanks to this training, our leaders have acquired essential coaching skills, which has had a significant impact on our team’s performance and cohesion. They have learnt to ask the right questions, listen actively and guide their team members towards excellence. The training has also strengthened their ability to manage difficult situations and foster a positive working environment. I highly recommend Krumma Jonsdottir’s Leader Coach training to any hospitality business looking to develop leadership within its team."

Eléonore P, RH France

MENTAL HEALTH CONFERENCE

  • "The conference on mental health in the workplace, led by Krumma Jonsdottir, was a moment of realisation and reflection for our organisation.

    ‘Krumma captivated our audience by sharing compelling statistics, real-life examples and practical solutions for promoting mental health in the workplace. Her presentation was both informative and inspiring, and helped our team understand the importance of creating a work environment that supports mental health. The tools and resources shared during the talk were extremely valuable, and we were able to put them into practice straight away.’

Achlem, Quality Director, Turkey

WELLBEING PROGRAMME

  • "The Well Being programme: positive education for a fulfilling life! By bringing together advances in neuroscience with economic and social realities,

    This programme guides our students towards lasting happiness, far removed from the fleeting pleasures of consumerism. By nurturing their confidence and enlightened outlook, we help them face the challenges of this irrational world. The families and friends of our graduates speak of young people who dare to discover the world without fear, free from social pressure. As a forward-thinking school, we are proud to champion the true Well-Being programme for the wellbeing of all!"

Jean Luc F., Deputy Director, Private Higher Education Institution, France

Help us with our research into personal fulfilment and multidimensional well-being! Whether you work in higher education or for a multinational company, your views matter:  click here

Ready to succeed
without sacrificing yourself?

A complimentary 30-minute conversation to explore how we might work together.